品牌是用于识别一个或一群出售者的产品或劳务，并与其他竞争者相区别的专业术语。它代表了企业的形象并保证产品的质量；帮助消费群识别商品，在实际购买过程中充当导向的作用；同时一个熟悉的品牌名是一种“再保证”，维护了消费者的利益。因此，品牌对于商家意味着高附加 A brand is a jargon used to identify a product or service of one or a group of sellers and distinguish it from other competitors. It represents the corporate image and ensure the quality of products; to help consumers identify the product, the actual purchase process to play a leading role; the same time, a familiar brand name is a kind of “reassurance” to safeguard the interests of consumers. Therefore, the brand means high added to the business