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2017年,媒体和网络运营商对流量与用户的竞争将更趋激烈。拥抱新技术,以版权运营的理念对产品服务进行多渠道立体化推送将成为文化传媒企业努力的方向。一、2016年文化传媒重点子行业运行情况新闻出版:线上线下增幅齐降。2016年上半年实体书店销售再度呈现负增长,且分季度看,回落幅度有所加大。上半年地面图书零售指数为94.5,较2015年同期下降6.8,降幅6.76%。其中,第一季度同比降幅3.59%,第二季度同比降幅10.26%。从图书种类看,文学与少儿类图书是唯一实现正增长的指数类别。教育类、社科类、少儿类和文学类图书的码洋
In 2017, media and network operators will become more competitive in terms of traffic and users. Embracing new technologies, multi-channel three-dimensional push of products and services with the concept of copyright operation will become the direction of cultural media enterprises’ efforts. First, the operation of major sub-sectors of cultural media in 2016 Press and publication: the growth rate of online and offline increases and decreases. In the first half of 2016, the sales of physical bookstores once again showed negative growth, and the quarterly decrease saw a slight increase. In the first half, the retail index of ground books was 94.5, a decrease of 6.8 from the same period of 2015, a decrease of 6.76%. Among them, the first quarter fell 3.59%, the second quarter fell 10.26%. In terms of book types, literature and children’s books are the only index categories that achieve positive growth. Education, social sciences, children and literary books yards