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阿坝州拥有非常丰富、品位极高的旅游资源,目前旅游业已经成为全州经济的主导产业,在全州的经济建设中起到举足轻重的作用。但阿坝州旅游业的竞争力究竟如何,怎样增强旅游业竞争力,目前理论界探讨得比较少。本文试图利用经典的竞争力理论,并结合当前阿坝州旅游的发展状况,研究了阿坝州的旅游竞争力,并提出了阿坝州旅游竞争力提升的对策与措施。
Aba has a very rich and highly qualified tourist resources. At present, tourism has become the leading industry in the state economy and plays a decisive role in the state’s economic construction. However, what is the competitiveness of tourism in Aba and how to enhance the competitiveness of tourism? This paper attempts to use the classic theory of competitiveness, combined with the current development of tourism in Aba, Aba tourism competitiveness, and proposed Aba tourism competitiveness and countermeasures.