随着电视节目多元化的不断发展,各种精彩的节目齐聚荧屏,但是这其中产生的电视同质化现象也越来越严重,效仿节目模式的现象层出不穷。在观众需求日益多样化、个性化的今天,电视节目同质化已经成为了制约电视媒体健康发展的严重障碍。本文粗略地分析了电视节目同质化的原因及解决方案。 With the continuous development of the diversity of television programs, a variety of exciting programs gather on the screen, but the television homogeneity generated therein is also becoming more and more serious. The phenomenon of following the program modes is endless. With the diversification and individualization of audience demand, the homogenization of television programs has become a serious obstacle to the healthy development of television media. This article roughly analyzes the reasons for TV program homogenization and solutions.