目前,就全国各大中型城市来看,许多老字号眼镜零售企业正不断扩大规模,向连锁经营发展,以占领更多的市场份额。人世之后,将有更多外资企业进驻中国,也会带给国内眼镜零售企业更大冲击,新兴眼镜零售店的生存与发展都面临严峻的考验。但与此同时,中国眼镜消费正处于蒸蒸日上时期,据专家分析.中国每年需要眼镜60OO万副,如把这个数字分摊到每个零售店也相当可观,由此说明眼镜零售业的前景依然看好,关键在于自己如何把握。 At present, judging from the large and medium-sized cities across the country, many old-fashioned optical retailers are constantly expanding their scale and developing into chain operations to occupy more market share. After passing away, more foreign companies will be stationed in China and will also bring more impact to domestic retailers of optical glasses. The survival and development of emerging optical retail stores will face severe challenges. At the same time, however, China’s spectacle consumption is booming. According to expert analysis, China needs 6,000 glasses per year, and sharing this figure with each retail store is also considerable. This shows that the outlook for the optical retail industry is still promising. The key lies in how to manage it.