工业旅游作为一种新兴的旅游产品,迅速地在国内外发展起来。国外工业旅发展比较成熟,其在旅游规划方面也很成功。本文以澳大利亚葡萄酒工业旅游规划例,就其规划开发成功之处进行详细分析,并提出规划开发中存在的问题,最后总出它对我国葡萄酒旅游规划开发的启示,以期对我国葡萄酒旅游发展起到借鉴意义。 As a new tourism product, industrial tourism developed quickly at home and abroad. The development of foreign industrial brigade more mature, its tourism planning is also very successful. In this paper, the Australian wine industry tourism planning example, a detailed analysis of the success of its planning and development, and put forward the problems in planning and development, and finally summed up its inspiration for the development of China’s wine tourism planning, with a view to China’s wine tourism development Reference meaning.