服务营销简论曹晓春传统的营销学基本上是对有形产品（下简称物品）营销的论述，很少涉及服务营销。本文拟就服务营销问题进行初步探讨。一服务一词的内涵和外延，均可有多种界定。笼统地说，它是一方向另一方提供无形利益的活动或提供的无形利益本身。虽然服务和物品一般... Brief introduction of service marketing Cao Xiaochun’s traditional marketing is basically the discussion of tangible products (hereinafter referred to as articles) marketing, and rarely involves service marketing. This article intends to conduct a preliminary discussion on service marketing issues. The connotation and extension of a service can be defined in various ways. Broadly speaking, it is an activity that provides intangible benefits to the other party or provides the intangible benefits themselves. Although services and items are generally...