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现代广告设计为了提高广告作品的促销效果,加强产品和劳务在市场上的竞争力。扩大广告对目标消费者的心理影响,除了在进行广告策划时注重严密的科学性与系统性外;同时注重广告作品的愉悦性和独特性。力图以与众不同的表现手法和感染力,在产品与劳务市场的瞬间冲击中,就能捕捉住人们的视线,引起注意,激发必趣,动之以情,
In order to improve the promotional effect of advertising works, modern advertising design strengthens the competitiveness of products and services in the market. To increase the psychological impact of advertising on target consumers, in addition to paying close attention to scientific and systemic aspects in advertising planning, it also focuses on the joy and uniqueness of advertising works. Try to capture the people’s attention, attract attention, stimulate interest, and move with emotion, with unique expression techniques and infectious power, in the immediate impact of the product and labor market.