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脑白金铺天盖地的广告,2001年将近10亿的广告支出不仅仅创造了一个产品非常高的知名度,而且,通过扎实的渠道建设使消费者可以方便地得到产品,从而配合了相应广告创造的知名度,这是一个成功的营销方案,甚至是成功的企业营销战略。因为,脑白金的营销者一定是充分认识了目前中国市场的特征。 中国市场的特征是什么?脑白金的消费者的文化程度可以给我们对这个特征的
Over the past year, nearly 1 billion advertising expenditures have not only created a very high profile of products, but also made it easy for consumers to get products through solid channel construction so as to tie in with the popularity of corresponding advertisements. This is a successful marketing program and even a successful corporate marketing strategy. Because, Melatonin marketers must be fully aware of the characteristics of the current Chinese market. What are the characteristics of the Chinese market? Melatonin’s consumer education can give us the characteristics of this