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在成熟的汽车市场,传统的赢利模式早己完成了向售后服务业的转移,在成熟的农用汽车市场,我们有必要研究中国农用汽车售后服务业发展的现状,借鉴国外农用汽车售后服务业发展的成功经验,以寻求提高中国农用汽车售后服务业的发展水平与改善农用汽车售后服务企业管理绩效之对策。随着保险市场的逐步开放,特别是加入世贸组织以后,对国内农用汽车保险市场既会产生积极影响,创造许多新的机遇,也会有许多不利因素,带来客观的挑战。
In the mature automobile market, the traditional profit model has already completed the shift to the after-sales service industry. In the mature agricultural vehicle market, it is necessary for us to study the present situation of the development of the after-sales service industry of agricultural vehicles in China and learn from the development of the foreign service industry of agricultural vehicles In order to seek to improve the level of development of China’s agricultural after-sales service and improve the management of agricultural vehicles, service performance management strategy. With the gradual opening up of the insurance market, especially after China’s accession to the WTO, it will not only have a positive impact on the domestic agricultural insurance market, but also create many new opportunities as well as many unfavorable factors that will bring objective challenges.