网络营销是以互联网为基础,以新的营销模式、方法与理念来促进个人或团体的交易实现的营销活动。网络营销的出现,对农产品市场营销提供了全新的形式,使其能够更全面准确地把握市场需求信息,开拓更广阔的市场空间,并在更大程度上 Internet marketing is based on the Internet, with new marketing models, methods and concepts to promote individual or group transactions to achieve marketing activities. The emergence of Internet marketing provides a brand new form of marketing for agricultural products, enabling it to grasp the market demand information more fully and accurately, open up broader market space and to a greater extent