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面对日趋激烈的市场竞争,日新月异的技术革新,不断缩短的产品周期,多方位多层次的消费者需求,企业不断开发新产品始终是一项重要的工作.而大量的经验表明,新产品开发是一项具有风险的活动,这就要求企业必须按新产品开发目的制定目标计划,然后依照目标计划进行有关的市场调查。本文详细介绍了新产品开发不同阶段的调查内容,调查程序和应该注意的问题。
Faced with increasingly fierce market competition, rapid technological innovation, ever-shrinking product cycle, multi-faceted multi-level consumer demand, companies continue to develop new products is always an important task and a wealth of experience shows that new product development Is a risky activity, which requires that the enterprise must develop a target plan for the purpose of new product development and then conduct the relevant market survey according to the target plan. This article details the investigation of different stages of new product development, investigation procedures and issues that should be noted.