视觉艺术是人的心灵通过视觉感官而表达的一种情感创造。在包装设计过程中,始终离不开人的心灵和视觉感官的参与。情感是人的主观体验和内心感受,需要借助色彩、图形、结构、文字等外观形态传达给别人。设计师的情感表现尽管较为复杂,但不是空洞的,它时刻反映在设计师对信息的 Visual art is a kind of emotional creation expressed by human senses through visual senses. In the packaging design process, always inseparable from the human mind and visual sensory involvement. Emotions are the subjective experience and inner feelings of people. They need to be conveyed to others by means of appearances of colors, figures, structures and words. Although the designer’s emotional performance is more complex, but not empty, it is always reflected in the designer’s message to the