液态强化功能奶的出现,把价格战引向功能战。“细化”营销已成为乳业市场竞争的杀手锏。日前,“子母成长奶”登陆广州市场,令国内营养强化功能奶只有奶粉产品的格局被打破。而在国内一直低调的菲仕兰则首个携液态强化功能奶点燃了国内液态奶市场的新一轮战火,进而将液态奶从价格战引向功能战。 The emergence of liquid fortified milk, the price war leads to functional war. “Refine” marketing has become the dairy market competition killer. Recently, “the growth of mother and daughter” landed in Guangzhou market, so that domestic nutrition enhanced milk only milk powder product pattern was broken. Friesland, which has been in the country for a long time, is the first to bring liquid fortification milk to ignite a new round of war in domestic liquid milk market, which in turn leads the liquid milk from a price war to a functional war.