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经济是一座城市的形,文化则是一座城市的魂。文化是城市的软实力。随着经济全球化的进一步深化,国际间的竞争日益激烈,国际竞争力包涵的内容越来越广泛。现在各国越来越重视软实力的重要作用,并以此作为提升国际竞争力的重要途径。文化软实力作为软实力的重要组成部分,对于提升文化产业发展具有重要的促进作用。充分发掘乐山的文化软实力,对于提升乐山的文化产业竞争力具有重要意义。
Economy is the shape of a city and culture is the soul of a city. Culture is the city’s soft power. With the further deepening of economic globalization, the international competition is becoming increasingly fierce, and the content covered by international competitiveness is becoming more and more widespread. Now all countries attach more importance to the important role of soft power and use it as an important way to enhance their international competitiveness. As an important component of soft power, cultural soft power plays an important role in promoting the development of cultural industries. To fully tap Leshan’s cultural soft power is of great significance to enhancing Leshan’s competitiveness in the cultural industry.