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运用目的地市场竞争态等指标测度山东省入境旅游差异,发现山东省入境旅游规模差异呈缩小趋势;分析山东省17地市入境旅游市场竞争态,对山东省入境旅游差异进行了佐证。
Using the index of destination market competition and other indicators to measure the difference of inbound tourism in Shandong Province, it is found that the difference of inbound tourism in Shandong Province shows a decreasing trend. By analyzing the competition status of inbound tourism market in 17 cities in Shandong Province, this paper proves the difference of inbound tourism in Shandong Province.