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地方英文报纸在提升地方国际传播影响力方面发挥着重要作用。目前,地方英文报纸在发展过程中还面临着诸多困境,其在未来的发展中应当积极改善媒体形象、提高报纸的针对性、明确市场定位,同时还要建立有效的人才机制、提升报纸质量,这样才能够更好地满足受众需求,走出一条可持续发展的道路。
Local English newspapers play an important role in enhancing the influence of local international communications. At present, local English-language newspapers still face many difficulties in the development process. In the future development, local English-language newspapers should actively improve the media image, enhance the pertinence of the newspapers and clarify the market orientation. At the same time, they must also establish an effective talent mechanism to improve newspaper quality, Only in this way can better meet the needs of the audience, out of a path of sustainable development.