增强企业报指导性与可读性是一个老话题。然而,随着改革开放的不断深入、人们思想观念的转变、媒体之间竞争的日趋激烈,企业报如何在众多的新闻传媒中对读者有较强的吸引力,以强化其指导功能,仍然值得探讨。把握特殊性企业报具有党报性质,同时又具有专业报性质,这一特点是其他报纸所不具备的。报纸的党性原则要求企业报必须按照党的路线、方针、政策,联系职工群众的思想和实际工作中的 Enhancing corporate reporting and readability is an old topic. However, with the continuous deepening of reform and opening up, the change of people’s thinking and the increasingly fierce competition among the media, it is still worthy of how Enterprise Newspaper has strong appeal to readers in numerous news media in order to strengthen its guiding function Discussion. Grasping the special nature of corporate newspaper has the nature of the party newspaper, but also has a professional newspaper nature, this feature is not available in other newspapers. The principle of the party’s nature of the newspaper requires that enterprises must, in accordance with the party’s line, principles and policies, the ideology of contacting the masses of workers and the actual work