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盘点2002年的广告,至少有两个方面值得一说:一是广告创意符号的运用更趋个性化;二是本土创意有了上乘的表现。走一条新的路,便有些心慌!在很长一段时间内,广告人对于自己的创意缺乏足够的自信,对于新产品、新广告的第一态度往往是仿制。尤其是只要某一国外获奖广告传入中国,一连串的仿制作品迅即出现,搞得中国广告一点尊严都没有。我相信,广告创意的仿制现象可能与广告原创追求一样,在任何时候都会存在,中国有,国外也有!天底下总有一些广告人长
Inventory of 2002 ads, at least two aspects worth to say: First, the use of advertising creative symbols become more personalized; Second, local creative superior performance. Take a new path, then some panic! For a long time, advertisers lack of confidence for their own creativity, new products, new advertising is often the first attitude to imitation. In particular, as long as a foreign award-winning ad introduced to China, a series of imitation works immediately appear, and made Chinese advertising a little dignity at all. I believe that the imitation of creative advertising may be the same as the original pursuit of advertising, will exist at any time, China has, abroad also! There are always some advertisers