传统零售商已充分认识到消费者跨国购物的需求,纷纷采取多渠道方法并建立协作联盟来提供服务。对于传统零售商而言,满足世界跨国购物者的需求是一项极富挑战的任务。所幸,部分传统零售商已充分认识到此类消费者的多样性,纷纷采取多渠道方法并建立协作联盟来提供服务,从而打造出真正的全球无缝式购物体验。 Traditional retailers have fully recognized the need for cross-border shopping by consumers and have adopted multi-channel approaches and established collaborative alliances to provide services. For traditional retailers, meeting the needs of multinational shoppers across the world is a challenging task. Fortunately, some traditional retailers have fully realized the diversity of such consumers and have adopted a multi-channel approach and established collaborative alliances to provide services to create a truly global seamless shopping experience.