农产品电子商务拥有光明前景,已成为农业生产者的共识,也得到了政府的高度重视和大力支持。相比传统的营销渠道,农产品电子商务拆除了信息壁垒,缩短了流通环节,克服了地理障碍,实现了消费者与生产者的零距离交流。对于农业生产者来说,电子商务极大地拓展了农产品销售市场,将更多的利润留在了生产环节。但是,对于传统的农业生产者来说,对农产品电子商务“想说爱你并不容编辑评述: The e-commerce of agricultural products has a bright future and has become the consensus of agricultural producers. It has also received the great attention and support of the government. Compared with the traditional marketing channels, e-commerce in agricultural products removed information barriers, shortened circulation links, overcame geographical obstacles and realized zero-distance communication between consumers and producers. For agricultural producers, e-commerce has greatly expanded the agricultural product sales market, leaving more profits in the production chain. However, for traditional agricultural producers, e-commerce for agricultural products is ”not to be missed." Editor’s Commentary: