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宣传改革、改革宣传。作为党的最强大的现代化宣传工具的广播,为了充分发挥其宣传效能,在与其他大众传播媒介竞争中求生存求发展,也必须进行改革。县级广播台(站)的节目,究竟应当如何办好?改革节目要朝哪些目标努力?根据各兄弟台站的经验和本人在日常编播实践中的体会,可以概括为以下八个字: 一是“新”。除了要求报道速度,注意新闻时效,“以快取胜”外,还要求报道内容要新,富
Publicity reform, reform and publicity. As the most powerful modern propaganda tool broadcast by the party, in order to give full play to its publicity effectiveness and seek survival for development in competition with other mass media, reform must also be carried out. According to the experience of each brother station and my own experience in the daily editing and broadcasting, it can be summarized into the following eight words: what should be done to reform the program? First, “new.” In addition to reporting speed, pay attention to news aging, “to win faster”, but also requires the contents of the report to be new, rich