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近些年来,越来越多的人们选择在工作之余离开喧嚣的城市,到乡村中去寻找宁静和轻松,由此也催生了乡村旅游的热潮和蓬勃发展。然而,相比于城市旅游的繁荣,乡村旅游仍处于起步阶段,在旅游产品开发方面也缺乏规划和创新,难以游客层次化的旅游需求。鉴于此,本文从需要层次理论出发,分析了当前乡村旅游产品的几个层次,并对当前乡村旅游产品的不足之处,进而运用需要层次理论对乡村旅游产品创新对策进行了探讨。
In recent years, more and more people have chosen to leave the noisy city after work and find tranquility and relaxation in the villages, which has also given birth to the boom and flourishing of rural tourism. However, compared with the prosperity of urban tourism, rural tourism is still in its infancy, lacking in planning and innovation in the development of tourism products, making it difficult for tourist-level tourist needs. In view of this, based on the theory of hierarchy of needs, this article analyzes several levels of current rural tourism products, and discusses the shortcomings of current rural tourism products, and then discusses the innovation strategies of rural tourism products by using the hierarchy of needs theory.