在“竞争”与“创新”成为全国各行各业经济社会生活的关键词的背景下,提出企业员工终身学习的主张;介绍一门新学科———策划学,并联系笔者的策划实践,谈一些学习的感悟。 Under the background that “competition ” and “innovation ” become the key words of economic and social life of all walks of life in our country, we put forward the idea of ​​lifelong learning of enterprise staff; introduce a new discipline --- planning science and contact with the author Planning practice, talk about some insights of learning.