旅游业作为第三产业的代表性行业已经成为如今社会的主要经济发展支柱,旅游亦愈发呈现大众化趋势,追求不同和新奇成为旅游业的发展趋势。我国悠久的历史和多民族共存的发展经历,为旅游业留下大量可以开发的民俗文化资源。开展民俗文化旅游不仅能够满足旅游者追求特色的旅游体验,同时能够提高地区经济发展,还能够有效的宣传宝贵的民俗文化,为进一步保护和发展民俗文化奠定基础。本文从民俗文化的含义和目前民俗文化旅游行业的发展状况着手开展研究,分析现存于我国民俗文化旅游业中的问题,尝试着出一些能够帮助我国民俗文化旅游产业加快发展和创新的建议。 As a representative industry of the tertiary industry, tourism has become the main pillar of economic development in today’s society. Tourism has also become more and more popular, and the pursuit of diversity and novelty has become the development trend of the tourism industry. The long history of our country and the development experience of multi-ethnic coexistence have left a large amount of folk cultural resources that can be exploited for the tourism industry. Carrying out folk culture and tourism not only can satisfy tourists’ pursuit of unique tourism experience, at the same time, it can enhance the regional economic development, but also effectively promote the precious folk culture and lay the foundation for further protection and development of folk culture. Based on the meaning of folk culture and the current development of folk custom tourism industry, this article analyzes the existing problems in folk custom tourism in our country and tries to put forward some suggestions that can help our country folk custom tourism industry to accelerate development and innovation.