论文部分内容阅读
企业的营销理念是企业的生存之本,关注营销管理,关注与其他企业的协调发展,已经成为企业在新的时期求生存、谋发展的战略需要。企业只有努力更新营销观念,不断进行营销创新,才能在市场竞争中赢得机遇以及主动权,使企业获得持续的生存和发展。世界上一流的企业都具有一流的营销.但它并不神秘和复杂,这对中国企业来说既是挑战,又具有极大的借鉴意义。
Marketing philosophy of the enterprise is the basis for the survival of the enterprise. Focusing on the marketing management and paying attention to the coordinated development with other enterprises, the enterprise marketing strategy has become a strategic requirement for enterprises to survive and develop in the new period. Only by trying hard to update their marketing concepts and innovating marketing continuously can enterprises gain the opportunities and initiative in the market competition so as to ensure their sustainable existence and development. First-rate companies in the world have first-rate marketing, but it is not mysterious and complicated, which is both a challenge and a great reference for Chinese enterprises.