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本文借鉴科技接受模型,提出游戏消费影响因素的假设模型并进行检验。结果表明:审美体验、心理需求、游戏属性和感知有用均对游戏消费意向存在显著的正向影响。审美体验对游戏玩家消费的影响体现在:审美体验对游戏消费的影响程度大于感知有用、游戏属性和心理需求,审美体验在游戏属性与游戏消费的关系中起到了完全中介作用,有很重要的“桥梁”作用。
This article draws on science and technology to accept the model, put forward the hypothesis model that the game consumes influencing factor and carries on the test. The results show that aesthetic experience, psychological needs, game attributes and perceived usefulness all have a significant positive impact on game intention. The impact of aesthetic experience on game player spending is reflected in the following: aesthetic experience has more influence on game consumption than perceived usefulness, game attributes and psychological needs. Aesthetic experience plays a complete mediating role in the relationship between game attributes and game consumption. It is very important “Bridge ” role.