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目的:通过态势分析法(S-W-O-T)研究ISO中医药国际标准化形势,提出应对策略。方法:分两轮对62位中医药国际标准化专家进行问卷调查。结果:经过S-W-O-T分析得出ISO中医药国际标准化的内部优势(S)条目7项,子条目19条;内部劣势(W)条目4项,子条目21条;外部机会(O)条目4项,子条目15项;外部威胁(T)条目2项,子条目7项。结论:ISO中医药国际标准化工作机遇与挑战并存,应“内外兼修”。
OBJECTIVE: To study the international standardization of ISO Chinese medicine by means of situational analysis (S-W-O-T) and put forward countermeasures. Methods: In two rounds of 62 Chinese medicine international standardization experts to conduct a questionnaire survey. Results: Seventeen items of internal advantages (S), 19 items of sub-items, 4 items of internal disadvantages (W), 21 items of sub-items, 4 items of external opportunities (O) 15 sub-items; 2 items of external threats (T) and 7 items of sub-items. Conclusion: There are both opportunities and challenges in ISO standardization of international medicine, and should be “internally and externally”.