经过二十年的改革开放进程,中国已告别了短缺经济,进入了市场经济和买方市场时期。市场经济时代竞争的是什么?两个字:品牌。品牌不等于名牌,有的企业及其产品由于广告或“包装”的成功,可以一夜成名天下知,但终于烟消云散、了无踪迹。创造出一个响亮的品牌并能保持住它,这是一个长期的功夫,世界上许多著名的品牌,几乎部是经历了几十年、上百年的发展史。品牌的内涵很丰富, After two decades of reform and opening up, China has bid farewell to the shortage economy and entered the period of market economy and buyer’s market. What is the competition in the market economy era? Two words: brand. Brand is not equal to the brand name, and some enterprises and their products due to the advertising or “packaging ” success, you can overnight become world famous, but finally disappeared, and no trace. It is a long-term effort to create a resounding brand and keep it. Many famous brands in the world have experienced almost a hundred years and hundreds of years of development. The connotation of the brand is very rich,