成都地处西南地区中心,它远离海岸线和陆路边境,食品直接进口比较少;它又是西南地区政治、经济、文化和交通中心,是西南地区主要的物资集散地。进口食品的消费和交易量都非常大,以至于不少境外食品企业都在成都设立地区办事处或指定地区总经销商以促销产品,扩大市场占有率。有鉴于此,成都进口食品市场逐渐形成了自身特色,针对这一特色我们也制定了一套相应的管理方 Located in the center of Southwest China, Chengdu is far away from the coastline and land border and has relatively few direct food imports. It is also the political, economic, cultural and transportation center of Southwest China and the major distribution center for materials in southwest China. The consumption of imported food and transaction volume are so great that many overseas food companies set up regional offices or designated regional distributors in Chengdu to promote their products and increase their market share. In view of this, Chengdu imported food market has gradually formed its own characteristics, in response to this feature we also developed a set of appropriate management