本文阐述了高职院校文化建设所遇到的困境,分析了目前高职院校文化建设中遇到的瓶颈和误区,通过对现今高职院校文化建设的内涵比对分析,重点研究了要从内在和外在多方面进行高职院校文化建设路径创新,从而在结合自身特色的基础上,发挥所长进行特色校园文化构建,进而提升高职院校核心竞争力,确保可持续发展。 This paper expounds the difficulties encountered in the cultural construction of higher vocational colleges, analyzes the bottlenecks and misunderstandings encountered in the cultural construction of higher vocational colleges at present, and compares the connotation of the cultural construction of higher vocational colleges today, focusing on To innovate the path of cultural construction in higher vocational colleges from both internal and external aspects so as to give full play to the strengths of campus culture building based on its own characteristics so as to enhance the core competitiveness of higher vocational colleges and ensure sustainable development .