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国际世界运动会协会(INTERNATIONWORLD GAME ASSOCIATION),其前身为世界运动会委员会,成立于1980年,是由当时未被列为奥运会竞赛项目的12个世界单项体育协会联合发起的。协会成立的目的旨在创办一个比各单项世界锦标赛影响更大的非奥运会项目综合性运动会,从而增加各非奥运会项目的新闻宣传机会,并争取更多的观众,进而帮助各协会促进各自的单项运动的普及和发展。 80年代初,赞助国际体育比赛尚未成为各商家的自觉行为,国际体育市场还处于卖方市场的
International Society of World Games (INTERNATIONWORLD GAME ASSOCIATION), formerly known as the World Games Committee, was founded in 1980 and was sponsored by 12 world-class sports associations that were not listed as Olympic competitions at the time. The purpose of the association is to create a comprehensive non-Olympic Games that affects more than individual World Championships, so as to increase the chances of publicity for non-Olympic events and to attract more viewers and thus assist associations in promoting their individual items Movement of the popularity and development. In the early 1980s, the sponsorship of international sports competitions has not yet become the conscious behavior of all businesses, the international sports market is still in the seller’s market