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泰山地区茶文化历史悠久,茶产业发展强劲,具有发展茶文化旅游的先天优势,但在实践过程中,其未得到有效开发。在当前供给侧结构性改革战略实施的背景下,探讨茶与旅游的融合发展不仅能够提升泰山茶产业的附加效益,而且能够有效解决泰山旅游“留不住人”的现实问题。基于现实情况,泰山茶文化旅游的开发要重视茶品牌打造、茶与水相结合、茶与泰山文化相结合、茶旅游与新农村建设相结合等方面的工作。
Taishan tea culture has a long history and strong development of the tea industry, with the inherent advantages of the development of tea culture tourism, but in practice, it has not been effectively developed. Under the current supply-side structural reform strategy, exploring the integration of tea and tourism can not only enhance the additional benefits of Taishan tea industry, but also effectively solve the practical problems of Taishan tourism. Based on the actual situation, the development of Taishan tea culture tourism should pay attention to the tea brand building, the combination of tea and water, the combination of tea and Taishan culture, the combination of tea tourism and new countryside construction.