科技改变传播。互联网时代由于科技的更新变迁,传播媒介自身的变化与融合对原有的传播模式产生了冲击。一些原来处在社会底层的弱势群体和平常百姓都可以借助网络这个开放自由的平台,借助新媒体实现有效的传播,改变以往在传播语境中话语权丧失的现状。本文通过用传播学视野分析“旭日阳刚”的走红过程,试图解释新媒体时代草根的传播力量正在强大的趋势。 Technology to change the spread. Due to the change of science and technology in the Internet era, the change and integration of the media itself have had an impact on the original mode of communication. Some underprivileged groups and ordinary people, who were originally in the bottom of society, can make use of the open and free internet platform to effectively disseminate new media and change the status quo in the past in the context of communication. This article tries to explain that the grassroots communication power in the era of new media is in a strong trend through analyzing the popularity of “Sunburst ” from the perspective of communication.