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广告作为一种促销手段，已被愈来愈多的现代企业家所熟识和应用。赞助作为广告的一种形式有着其他广告形式不可替代的好处与作用。如何实现赞助广告的最佳效益，这里面学问既深且大。因为赞助与捐赠不同，它是有条件、求回报的。因此，赞助者必须充分考虑其对象与方式，否则，?
As a promotional tool, advertising has been more and more familiar and applied by modern entrepreneurs. Sponsorship as a form of advertising has the irreplaceable benefits and effects of other forms of advertising. How to achieve the best benefits of sponsorship advertising is deep and big. Because sponsorship and donation are different, it is conditional and rewarding. Therefore, sponsors must fully consider their objects and methods. Otherwise, what?