对于年消费量达40万吨的云南省而言,本地酒企业的生产量仅为一半,而且中高端市场基本由川、贵、鲁等省外知名品牌占据,而云南本地酒品牌绝大部分只能在低端市场分一杯羹。面对巨大的消费市场,云南酒业奋起直追的步伐明显加快,但品牌突围的梦想任重而道远。 For Yunnan Province, with an annual consumption of 400,000 tons, the production volume of local wine enterprises is only half, and the middle and high-end market is basically dominated by well-known brands such as Sichuan, Guizhou and Shandong provinces, while the vast majority of Yunnan local wine brands Only in the low-end market share. Faced with the huge consumer market, Yunnan liquor industry significantly accelerated the pace of catching up, but the brand breakthrough dream long way to go.