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本文在充分把握报纸广告特征的基础上,分析了报纸广告设计的表现要点,提出了报纸广告设计的具体方法。报纸广告设计的特征1.涵盖面广报纸本身具有类型繁多、覆盖面广、接触的人群广等特点,因此报纸广告的内容也基本上囊括了所有行业,不管是生产生活用品,还是医药化学、文化艺术、劳务服务等商品,都经常会见诸报端。报纸涵盖面广还包括它的发行范围和数量,报纸的发行是全国性的,几乎能够到达所有的地域,此外报纸的发行数量也是其他平面媒体所无法比拟的。2.时效性强
On the basis of fully grasping the features of newspaper ads, this paper analyzes the key points of newspaper advertisement design and puts forward the specific methods of newspaper advertisement design. The characteristics of newspaper advertising design 1. Covers Wide newspapers itself has a wide range of types of coverage, exposure to a wide range of people and so on, so the contents of the newspaper ads basically include all industries, whether it is the production of daily necessities, or chemical medicine, culture Art, labor services and other goods, often meet the newspapers. The coverage of the newspaper also includes its scope and number of issues. The distribution of newspapers is national in almost all areas. In addition, the circulation of newspapers is also unmatched by other print media. 2. Timeliness is strong