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如今,新业态的出现不再具有明显的时间阶段性,而且一出现还未发展成熟就面临激烈竞争。改革开放以来,我国零售业不断蓬勃发展,仅用了20多年的时间就走完了国外零售业100多年的发展历程,西方发达国家历经的四次零售变革所形成的业态在我国几乎全都出现。国家统计局统计的数据显示,2004年到2013年连锁零售企业各业态总销售额从5442.43亿元增长到52798.58亿元,增长了8倍多,年均增长率为38.79%,占GDP比重平均为8.68%。此外,有数据显示,网络零售规模从2011年的8019亿元增至2013年的18851亿元。
Today, the emergence of new formats no longer have obvious time-step, but also appear to face fierce competition as they have not yet matured. Since the reform and opening up, China’s retail industry has been booming. Only over 20 years have passed the 100-year history of the retail industry in foreign countries. The forms developed by the four developed western countries during the course of retail reform have appeared in almost all of our country. Statistics from the National Bureau of Statistics show that from 2004 to 2013, the total retail sales of retail chains increased from 544.243 billion yuan to 5.279858 trillion yuan, an increase of more than 8 times, with an average annual growth rate of 38.79% and an average GDP ratio of 8.68%. In addition, statistics show that the scale of online retail sales increased from 801.9 billion yuan in 2011 to 1.8851 trillion yuan in 2013.