通过设计调查问卷,采用随机抽样,将纸质和网络问卷结合的形式,对苏州地区真丝绸消费现状进行了针对性的调查。根据相关统计数据,分析了该地区真丝绸产品消费现状,影响消费者购买丝绸产品的各类因素,目的是为真丝绸市场和企业产品开发提供依据。 Through the design of questionnaires, using random sampling, a combination of paper and web questionnaires, the status quo of silk consumption in Suzhou area was investigated. According to the relevant statistical data, the article analyzes the consumption status of real silk products in the region and various factors that affect consumers’ purchase of silk products. The purpose is to provide the basis for the development of silk market and enterprise products.