《高等学校辅导员职业能力标准(试行)》对辅导员开展网络思想政治教育的内容以及标准进行了明确规定,而新媒体素养是开展网络思想政治教育的基础。文章通过对高校辅导员新媒体素养现状进行研究,指出当前辅导员在运用新媒体方面存在的问题,并提出相应的对策。 The Standards for Professional Ability of Counselors in Colleges and Universities (for Trial Implementation) clearly stipulate the content and standards of counselors in conducting ideological and political education on the Internet, and new media literacy is the basis for conducting ideological and political education on the Internet. By studying the new media literacy status of college counselors, the article points out the problems existing in the current counselors’ application of new media and puts forward corresponding countermeasures.