论文部分内容阅读
研究零售商的损失概率厌恶和损失厌恶有限理性行为对供应链网络均衡的影响.利用变分不等式和互补理论刻画制造商的最优行为和需求市场的供需均衡;基于累积前景理论建立零售商的凹前景值函数,并利用变分不等式刻画零售市场均衡.零售商有限理性行为对其均衡行为的比较静态分析结果表明:零售商的最大损失重视程度越大,其均衡订购量越小;零售商的最大获利重视程度越大,其均衡订购量越大;零售商的损失概率敏感度越大,其均衡订购量越小;零售商的损失厌恶程度越大,其均衡订购量越小.
Research retailer’s loss probability aversion and loss aversion bounded rationality behavior on the supply chain network equilibrium.Using variational inequalities and complementary theory to characterize the manufacturer’s optimal behavior and demand market supply and demand equilibrium; based on the cumulative prospect theory to establish the retailer’s Concave foreground value function, and uses the variational inequality to characterize the retail market equilibrium.The comparative static analysis of the retailer’s limited rational behavior to its equilibrium behavior shows that: the greater the retailer’s maximum loss, the smaller the equilibrium order; the retailer The greater the attention degree of the largest profit, the greater the amount of its balanced order; the greater the retailer’s probability of loss probability sensitivity, the smaller the amount of its balanced order; the greater the retailer’s loss aversion, the smaller its balanced order.