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众所周知,商业流通领域销售基本格局:生产企业—总经销商—各级批发商—零售商—消费者。在这金字塔式流通格局中,除去生产企业、消费者,其中最为稳定、分布最广的环节,就是零售商、零售商有大小之分,大型零售商是指近十多年发展起来、规模较大功能齐全的超市、商厦、百货和连锁店等,小型零售商则指发展较早、月零售额在十万元以下、营业面积不过一百平方米、位置优越、临近居民的零售店、食杂店或路边店等。以下将专述小型零售商,简称为零售商。
As we all know, the basic pattern of sales in the field of commercial circulation: manufacturers - the total distributors - wholesalers at all levels - retailers - consumers. In this pyramidal circulation pattern, the most stable and most widely distributed link among manufacturing enterprises and consumers is the size of the retailers and retailers. Large retailers have developed over the past 10 years and are relatively large in size Large-scale functional supermarkets, malls, department stores and chain stores, etc., small retailers refer to the earlier development, the monthly retail sales in less than 100,000 yuan, the business area of only 100 square meters, excellent location, near the retail stores, miscellaneous Shop or roadside shop. The following will describe small retailers, referred to as retailers.