作为一家本土著名广告公司,绎春秋以其首倡的“动态整合行销传播”理论闻名于业內外,并与国內知名的实力企业娃哈哈保持着很长久的业务来往,为了一解其中奥秘,记者产生了采访绎春秋的老大、被誉为“中国最佳策划师”刘岩的念头。 8月5日晚,我们约好在上岛咖啡见面。晚上9点多,刘岩一下飞机便匆匆赶来.一辆记者最钟爱的汽车品牌——BMW迎面缓缓停下,于是采访开始了。 As a well-known local advertising company, Yi Chunqiu is best known both at home and abroad for its first “dynamic integrated marketing communication” theory and maintains a long-term business relationship with Wahaha, a well-known domestic strength enterprise. Interview with Chun Chun boss, known as “China’s best planner,” Liu Yan’s idea. On the evening of August 5, we made an appointment to meet at Shangdi Coffee. More than 9 pm, Liu Yan hurried about the plane about a reporter’s favorite car brand - MBMW slowly stopped, so the interview began.