广播电视公共服务(以下简称广电公共服务)意义重大,具体落实最终还需体现在节目内容服务上,因此,对广电公共服务内容供给进行评估对于广电公共服务来讲有重要意义。网络口碑作为泛媒介传播背景下新的受众评估手段,有其自身优势、特点,又鉴于传统广播电视收听(视)率本身存在局限性,本文认为,它在广电公共服务内容供给评估中的应用有其可能性和可行性。 The public service of radio and television (hereinafter referred to as radio and television public service) is of great significance. The concrete implementation needs to be reflected in the program content service finally. Therefore, it is of great significance for the public service of radio and television to evaluate the public service content of radio and television. As a new method of audience evaluation under the background of pan-media broadcasting, WOM has its own advantages and features. In view of the limitation of listening rate of traditional radio and television, this paper argues that it is used in the assessment of the content of broadcasting public service Has its possibilities and feasibility.