论文部分内容阅读
2013上半年,厨电行业发展可谓风生水起。在“高端运行”的模式下,方太高端厨电品牌领导者地位进一步巩固,并推动了整个产业的技术创新和产品升级,势不可挡。日前,第三方权威调研机构中怡康数据公司发布的吸油烟机市场2013年上半年数据报告显示,整个吸油烟机市场规模进一步扩大,品牌集中度趋高;高中低端细分市场的品牌格局也更加清晰;高端市场成为推动行业转型升级的引擎,方太在高端市场的行业龙头优势继续扩大。
In the first half of 2013, the development of the kitchen appliance industry was very successful. In the “high-end operation” mode, Fang too high-end kitchen appliances brand leader to further consolidate and promote the entire industry, technological innovation and product upgrades, overwhelming. Recently, the third-party authoritative research agency Yokang Data released the range hood data in the first half of 2013, the data show that the entire range hood further expand the market scale, brand concentration is high; high school low-end market segments of the brand structure Also clearer; high-end market has become the engine to promote the transformation and upgrading of the industry, side too high in the high-end market leading position in the industry continue to expand.