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2008年,站在行业可持续发展的高度,国家烟草专卖局提出了构建“中式卷烟”品类发展战略,开启了以品类构建推动品牌做大做强的新路径,为重点骨干品牌发展注入了新活力,各个烟草工业企业加大技术创新,推进重大专项研究,丰富技术手段,创新研发理念,带动了烟草技术创新的系统提升,行业科技进步取得新突破;精准凝练品牌特色,挖掘文化内涵,拓展营销思路,推动品牌差异化发展,行业步入以品类构建推动品牌升级的新时代。可以说,品类构建为丰富品牌内涵、促进品牌发展
In 2008, standing at the height of sustainable development in the industry, the State Tobacco Monopoly Bureau put forward the strategy of building “Chinese Cigarettes” category and opened up a new path of promoting brand building by category construction and injecting development into key backbone brands The new vitality, all tobacco industry enterprises to increase technological innovation, promote major research projects, enrich the technical means, innovative research and development concepts, led the tobacco technology innovation system upgrade, the industry made new breakthroughs in scientific and technological progress; precise brand characteristics, mining cultural connotation , Expand marketing ideas, promote the development of differentiated brands, the industry entered into a new era to promote the brand building with categories. It can be said that the category built to enrich the brand content, promote brand development