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近年来,随着互联网的发展与移动互联网的兴起,传统电视媒体受到的冲击越来越强烈,生存的危机和发展的瓶颈等各种问题在一个关键点上集中凸现——传播终端。本文认为,对于广大传统电视媒体来说,其传播终端需要的不仅仅是转型升级,更要运用互联网思维进行一次脱胎换骨的重建,从而在新的互联网传播格局下重新建构核心竞争力。2016年,媒体传播呈现多样化发展图景,其中最为突出的是新媒体技术的蓬勃发展,但单纯地讨论技术运用是不够的,因为在看似纷繁热闹的新媒体发展背后,技术、劳动力和资本的流动才是其发展的根本动因,在可预见的未来,传媒产业将越来越成熟,资本也将越来越集中化,资本的空间移动能力也将越来越强,国家政策也将越来越向数字化、数据化、智能化等倾斜,“智慧城市”和“数字中国”的前景也将更加广阔。
In recent years, with the development of the Internet and the rise of the mobile Internet, the traditional television media has been increasingly impacted by the challenges it has faced. Various issues such as the crisis of survival and the bottleneck of development have focused on a key point - the terminal of communication. This paper argues that for the vast traditional television media, its communication terminals need more than just transformation and upgrading, but also use the Internet to rebuild their minds and rebuild their core competencies under the new Internet transmission pattern. In 2016, there was a diversified picture of media communication. The most prominent of which was the flourishing development of new media technology. However, simply discussing the use of technology was not enough because behind the seemingly colorful new media, technology, labor and capital Is the fundamental motive for its development. In the foreseeable future, the media industry will become more and more mature, the capital will also be increasingly centralized, the space mobility of capital will also be stronger and stronger, and the national policy will also be more and more The more the digital, the more digital, the smarter, the more the prospects for “smart city” and “digital China” will also be broader.