当前,电视节目进入创新创优的品质竞争时期。新闻类节目成为创新创优亮点,各级电视频道的新闻类、道德建设类、文化科技教育类、生活服务类以及纪录片等节目大幅度增加,品牌影响力不断增强;婚恋交友、才艺竞秀、情感故事、游戏竞技、综艺娱乐、访谈脱口秀、真人秀等节目不断提升品质,通过节目流程再造和升级改版,迅速成为各级电视频道的收视主力和品牌栏目。但我们仍然要看到,我国广播电视节目创新力度不够,跟风模仿问题仍很突出,本土原创节目较少,节目模式化创新更是薄弱环节;既有媒资开发不足,创新节目内容资源尚未形成价值增值机 At present, the television program has entered a period of quality competition for innovation and excellence. News programs have become a bright spot in innovation. Programs such as news, moral construction, culture, science and technology, life services and documentaries at television channels at all levels have risen sharply, and their brand influence has been continuously enhanced. Dating and friendship shows, Emotional stories, game sports, variety entertainment, interview talk show, reality show and other programs continue to improve the quality of the program through the process of reengineering and upgrading revision, quickly become the main TV channel ratings and brands at all levels. However, we still have to see that the innovation of radio and television programs in our country is not enough, the issue of follow-up to the imitation of the wind is still prominent, there are fewer indigenous original programs, and programmatic innovation is the weakest link. The existing media resources are underdeveloped and innovative program content resources have not yet formed Value-added machine