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报业市场竞争的日趋激烈化,报纸由买方市场进入卖方市场,要求各报社不得不重视各种营销手段的运用,其中促销是非常重要的一个环节,而赠品促销则是促销环节中最受读者青睐的方式之一,但是报纸的赠品促销是否是报社进行报纸营销最有利的途径呢?它的实施对于报社来说利弊如何呢?怎样实施才能带来最大的收效呢?这些应该是我们实施赠品促销手段时慎重考虑的问题。
Newspaper market competition intensified day by day, the newspaper entered the seller’s market from the buyer’s market, requiring newspapers to have to attach importance to the use of various marketing tools, of which promotion is a very important part of the promotion of gifts is the most popular aspects of the reader Is one of the favored ways, but is newspaper bestowal promotion the best way for the newspaper to carry out newspaper marketing? The implementation of its advantages and disadvantages for the newspaper how? And how to implement it to bring the greatest benefits? These should be our implementation of gifts Promotional tools carefully consider the issue.