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随着经济不断发展,市场竞争越来越激烈,企业逐渐将广告作为主要的营销战略之一。广告设计和运作效果主要通过形成和展现的创意决定的,广告创意也是现代研究的焦点问题,但是由于广告更新速度快,大多出现的是雷同或者相似的设计内容和风格,毫无创意可言,这样大大地削减了广告带来的效应,所以,广告设计问题也是现代社会重点关心的焦点问题。本文通过对广告创意设计的研究现状进行了详细的了解,通过阅读相关文献和已有的理论,分析了广告创意设计的原则以及重要的影响,在此基础上提出了广告创意的办法,为广告创意设计提供了深厚的理论基础,同时也促进了广告业的长久稳定地发展。
As the economy continues to grow and competition in the market becomes more and more intense, companies gradually regard advertising as one of the major marketing strategies. Advertising design and operation of the effect is mainly determined by the formation and presentation of creative advertising is also the focus of modern research issues, but due to the advertising update speed, mostly similar or similar design content and style of appearance, there is no creativity at all, This greatly reduces the effects of advertising, therefore, advertising design issues are also the focus of modern society’s key issues of concern. Through reading the relevant literature and existing theories, this paper analyzes the principles of advertising creative design as well as the important influence. Based on this, it puts forward the way of creative advertising, Creative design provides a profound theoretical basis, but also contributed to the long-term stable development of the advertising industry.